Highly Regarded Sales Manager

Confidential Profile & Introduction


We are representing a highly regarded Sales Manager from the Sport, Lifestyle and Outdoor sector who has:

  • Built and grown the UK Field Sales Channel for a major outdoor brand (including ‘field’ accounts with greater revenue than many ‘key accounts’ for their competitors)
  • Launched and established an Action Sports Agency during the pandemic
  • Consistently delivered sustainable sales growth through direct sales force and sales partners, in the UK and across Europe
  • Built and re-built pan-European Sales Partner networks (in different organisations)

You are receiving this confidential candidate brief because S.J has identified your organisation as one of a handful he is highly interested in.

More detail...

S.J is a highly likeable and well-regarded sales leader with a track record of bringing the best out of his teams.

His commercial experience stretches from major high-street key-accounts through field accounts to owner-operator opinion-former destinations. 

Living in the UK within 2 hours of London, S.J cannot relocate but is happy to travel away from home on a weekly basis.  

He is seeking a new role to challenge him from a sales perspective but also offer him the responsibility of growing and developing his team.

Recent highlights...

  • Establishing 3 new brands within the UK Outdoor and Cycling market.
  • Showcased super-premium Cycle apparel brand at the Rouluer Live show in London.
  • Doubling distribution of Running accessories brand within the UK market in 1 year.
  • Successfully relaunched niche Snow-sports apparel brand in the UK after a 5 year break from the market.
  • Established his own profitable Ltd Company.
  • Navigated Covid restrictions with the establishment of a Virtual Showroom for all brands represented within the business.
  • Recruited and appointed a network of Sub Agents within the UK Outdoor, Winter Sports and Cycling channels.

Some specifics...

Background Experience

Ownership Structures: Public, Private and V.C owned

Market Position: Market Entrant, Challenger & Leader

Lifecycle Stage: High Growth, Renovation, Launch

Organisation Structure: Matrix, Flat, Functional

Geographical Markets: UK, EMEA including reporting to U.S Parent

Channels: Direct wholesale, Partner wholesale

Leadership Focus: Brand, Sustainable Sales Strategy, Team Development 

Contextual Experience

  • Leading geographically dispersed teams 
  • Optimising talent
  • Creating high collaboration cultures
  • Launching into new markets & sectors 
  • Design and drive new sales strategies 
  • Operating with high resource constraints
  • Growing revenue through: geographic expansion, market share and category extension

Functional Experience

  • Leadership & Strategy
  • Commercial Results
  • Sales Planning
  • Forecasting 
  • Go To Market Excellence
  • P&L Management
  • Product & Merchandising
  • Supply Chain
  • Partnership Agreements
  • Negotiation
  • Team Building
  • Coaching & Development

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