Live-commerce (aka Livestream shopping) brings an in-store personalised shopping experience to the digital world. Brands and retailers showcase products in shopable content that provides a link for customers to purchase products directly.

A leading pioneer of live-commerce retail, Steve Hubbard
shares his fascinating insights and experience on this fast-growing channel.

Filmed in the summer of 2022 prior to Steve
joining ooooo.com as Chief Commercial Officer.

Live commerce – Market Statistics And Forecasts

The e-commerce industry has experienced tremendous growth since the COVID-19 pandemic. Internet users crave retail therapy, and live shopping delivers just that. China is the undisputed leader in the live shopping industry, showing the world how it’s done. The most popular live shopping Chinese platform is Taobao, owned by Alibaba. According to a McKinsey report, in just 3 years, China’s livestream shopping market has exploded from $3 billion to $171 billion.

Statista reports that livestream shopping has increased by 76% globally. Europe has experienced the highest growth with 86%, closely followed by the Middle East with 76%, and North America with 68%. By 2024, the livestream market in the US is expected to reach $35 billion, as reported by Retail Touchpoints. The Asia-Pacific region is projected to dominate the market in the future mainly due to the large population and smartphone use.

Vantage Market Research reported that the livestream shopping industry is expected to have a compound annual growth rate (CAGR) of 23.50%. By 2028, the live-streaming market, which stood at $988 million in 2021, is expected to reach $4.29 billion globally.

Source: Firework.com

Content Guide

0.45 Intro to Steve Hubbard

2.30 : What is live commerce

5.38: Key differences between prerecorded content and live content

8.17: Commercial content generation for different platforms

16.07: Which product groups are most successful in this format?

22.38: Customer demographics and conversion

25.58: How Steve became the expert 

31.08: People architecture and specialists required to create successful live commerce

35.16: Global growth of live commerce

38.00: Current state of retail

40.09: Which other companies are doing a great job with live commerce

45.55: Profitability of the model

51.33: Where are the areas of opportunity for live commerce

57.30: How does a business get started with live commerce

104.10: Wrap up

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