Confidential Profile & Introduction


We are representing a results-driven, pioneering multi-channel retail leader with extensive international experience who has recently achieved:

  • Turned around struggling business and grown to $160m revenue
  • Led the business through two investor sale cycles in since 2018
  • Created innovative digital media partnerships 

You are receiving this confidential candidate brief because G.S has identified your business as one of a handful of organisations he is highly interested in.


More detail...

G.S is currently working as a consultant for a technology vendor following the successful sale of his last business to new investors in late summer 2022. 

In his last role G.S renovated every aspect of a struggling multi-category and multi-channel retail business. This led to a significant EBITDA improvement and increased online from 45% to 75% of all revenue. 

He has consistently found growth strategies in all his roles that have led to significant increases to the business valuations. Another hallmark of G.S is the highly customer orientated cultures he has created in all the different markets he’s worked in. 

G.S  is currently living a 30 min commute from London but is flexible on location having previously in the U.S, Middle-East and ASIA and worked in 30+ markets globally. .

G.S worked at executive leadership level since 2005 primarily in organisations with revenue between $50 and $250m. 

He is now seeking a new role with an ambitious Ecommerce or Omni-Channel organisation that will utilise his pioneering digital expertise and provide him with new growth and learning opportunities. 

Recent highlights...

  • Implemented video and social commerce strategies that drove online transactions from 45% to 75% of sales, increasing conversion rates (up to 13-14%) and reduced returns rated
  • Built commercial partnerships with leading media organisations such as ITV, STV, SKY and Reach Group, using live content streaming to generate incremental revenue share income
  • Launched a marketplace channel, through multiple categories representing 500K SKU’s, driving revenue by 10%
  • Managed key marketing initiatives that increased spend (average order value), frequency, life-time-value and conversion significantly
  • Developed the own brand and direct import strategy, increasing this channel to c20% of revenue
  • Devised direct-shipment strategies with key suppliers and manufacturers, that increased direct delivery to 70% from 40%, reducing in-house stock-holding commitments by 50%+ 
  • Launched a subsidiary ‘content’ business providing content creation services for brands and partners

Some specifics...

Background Experience

Ownership Structures: Public, Private, Family and Private Equity

Market Position: Entrant, Challenger & Leader

Lifecycle Stage: Start-up, Growth, High Growth, Renovation & Rescue

Organisation Structure: Matrix & Silo

Geographical Markets: EMEA / North America / Asia Pacific / Middle-East

Channels: Direct retail, Partner retail, Omni-channel, Ecommerce, Social Commerce, Video Commerce, Market place commerce

Leadership Focus:  Culture,  Brand,  Strategy, Behaviour, Communication, Innovation, Transformation

Contextual Experience

  • Leading geographically dispersed teams 
  • Drive creativity and innovation
  • Delivering under high uncertainty and ambiguity
  • Growing through channel expansion 
  • Optimising talent
  • Transforming distribution models
  •  Transforming management systems infrastructure 
  • Leading through ownership changes
  • Growing margins, conversion and other key metrics
  • Delivering exceptional customer service  

Functional Experience

  • Leadership & Strategy
  • Digital and content marketing 
  • Brand management
  • Marketing strategy
  • Multi-channel marketing 
  • Live video marketing 
  • Operations and supply chain
  • Visual merchandising 
  • Ecom, video and Social Commerce
  • Marketplace commerce
  • Creating return on investment
  • People and Organisational Development

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