Multi-market Ecommerce Director

Sports, Outdoor and Premium Fashion

Confidential Profile & Introduction


We are representing a highly regarded  Ecommerce Director with a background in the Sports, Outdoor and Premium fashion sectors who has:

  • Set up and grown an international Ecom business up to 10 B2C sites and 3 B2B sites
  • Responsibility for all stages of the customer journey
  • Responsibility for full price and outlet channels
  • Manages in-house team and external vendors

You are receiving this confidential candidate brief because D.B has identified your organisation as one of a handful he is highly interested in.

More detail...

D.B is a highly likeable and well-regarded Ecommerce Director with a track record of achieving commercial results whilst bringing the best out of his teams.

His Ecommerce background started with UK only sites and has grown to multi-language and multi-currency operations distributing across Europe as well as Asia. 

He is seeking a new role with an organisation focussed on investing in and growing it’s digital channels where he can lead and own this challenge. 

Living in the Midlands within 2 hours of London D.B cannot relocate but is happy with a hybrid model mixing office, home working and travel away from home.  

Recent highlights...

  • Secured investment for a new strategy to grow web sales from £3.5m to £10m by 2025
  • Identified, implemented and validated core UX, marketing and promotional changes to reduce friction within the customer journey, contributing to an increase in sales year on year.
  • Migrated to a new platform – Magento Enterprise, linking this to Google Analytics and Ometria for website analysis, Optimisely &  MouseFlow for UX (user experience) and optimisation. 
  • Improved conversion from 1.23% to 2.09%
  • Reduced returns rate from 35% to 18% 
  • Set-up image studio and designed processes that reduced cost of image set up for each SKU.
  • Conducted over 200 split tests reducing customer pain point on the website.
  • Restructured vendor terms to improve service times and ticket resolution

Some specifics...

Background Experience

Ownership Structures: Public, Family and V.C owned

Market Position:  Challenger & Leader

Lifecycle Stage:  Renovation, Evergreen 

Organisation Structure: Matrix, Flat, Functional

Geographical Markets: UK, EMEA, Asia Pacific

Channels: Full Price, Outlet, B2B

Leadership Focus: Commercial Results,  Pace, Sustainable Effort, Safe Culture 

Contextual Experience

  • Managing multi-disciplinary teams 
  • Managing external vendors 
  • Integrating Ecommerce into a international business network
  • Launching into new markets 
  • Optimising talent
  • Creating high collaboration cultures
  • Design and implement new technology solutions 
  • Operating with high resource constraints
  • Growing revenue through: geographic expansion, market share and category extension

Functional Experience

  • Leadership & Strategy
  • Commercial Results
  • Customer Acquisition
  • Digital Marketing 
  • Performance Media
  • Social Media
  • Customer Retention
  • Site Optimisation
  • Site Merchandising 
  • CRM
  • Multi-currency
  • Logistics & Returns
  • Vendor Management 
  • Negotiation
  • Team Building
  • Coaching & Development

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