International CEO / General Manager

Confidential Profile & Introduction


We are representing a highly regarded International General Manager from the Sport, Lifestyle and Outdoor sector who has achieved:

  • Consistent commercial success in EMEA, North America and Asia-Pacific
  • Implemented several large scale projects across: Logistics, Trading Structure & Digital Trading
  • Significantly increased brand awareness (5% to 20%) in key markets

You are receiving this confidential candidate brief because our candidate has identified your business as one of a handful of organisations he is highly interested in.


More detail...

A.K’s current role has responsibility for all global (non-North America) regions for a $1.5 billion+ high profile consumer brand, where he is accountable for all aspects of commercial business execution and results. 

A.K is currently living in Europe and was previously in the U.S. He now seeks a new opportunity and is flexible on location in Europe, Middle-East or the U.S.

A.K has consistently held executive leadership roles in past organisations with board interaction, and investor relations exposure within complex and sometimes highly challenging environments. 

In his current role he is a key member of the global leadership team, he regularly represents the business externally and is very comfortable operating at this level.  

A.K is now seeking a new role and challenge that will continue his international reach and provide him with new growth and learning opportunities. 

Recent highlights...

  • Successfully built and implemented the international business plan for an industry leading, US Outdoor brand. Markets included Europe, Middle East, Africa, Asia, Australia and New Zealand
  • Established a clear, consumer centric, operating ecosystem that positioned each commercial channel appropriately (Wholesale, Ecommerce, Marketplace, Corporate Sales)
  • Successfully, and economically transitioned a distributor model in the largest market (EMEA) to directly operated company entity
  • Built and executed Go to Market excellence in all regions simplifying the process and reducing complexity and cost
  • Recruited and coached an international, world class team to a relatively unknown US brand
  • Implemented consumer driven brand awareness in each global region (Brand, Sports marketing, PR, Events, and seeding)
  • As part of the global leadership team, developed a more holistic, global conversation transitioning away from “US centric” narrative

Some specifics...

Background Experience

Ownership Structures: Public, Founder

Market Position: Challenger & Leader

Lifecycle Stage: High Growth,  Evergreen & Renovation

Organisation Structure: Matrix & Distributed

Geographical Markets: EMEA / North America / Asia Pacific 

Channels: Direct wholesale, Partner wholesale, Ecom, Market places, Corporate sales

Leadership Focus: Brand, Strategy, Behaviour, Communication

Contextual Experience

  • Leading geographically dispersed teams 
  • Growing through innovation, market share and geographic expansion
  • Optimising talent
  • Drive creativity and innovation 
  • Design and drive new strategies 
  • Delivering rapidly changing products, services and processes
  • Operating with high resource constraints
  • Delivering under high uncertainty and ambiguity

Functional Experience

  • Leadership & Strategy
  • Commercial Results
  • Go To Market Excellence
  • P&L Management
  • Product & Merchandising
  • Supply Chain
  • Partnership Agreements
  • Negotiation
  • Team Building
  • Coaching & Development
  • Global Citizen

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